Overview:
The Binary MLM Plan is a widely used structure in the MLM industry due to its simplicity and balanced growth potential. In this plan, each distributor has only two direct downlines (referred to as the left leg and the right leg). The focus is on building and balancing these two teams, making it a powerful strategy for those looking to achieve rapid growth.
Key Features:
- Two Legs Only: Each member recruits only two downlines directly.
- Balanced Growth: Earnings are based on the sales volume of the weaker leg (known as the pay leg).
- Cycle Bonuses: Commissions are typically earned in cycles, where bonuses are awarded when both legs generate a matching volume.
- Spillover Benefit: If your sponsor recruits a new member but their two legs are already filled, the recruit is placed in your downline, helping you grow your team faster.
Example of How the Binary Plan Works
Let’s take an example to illustrate how the Binary MLM Plan functions:
- Alice joins the Binary MLM program and recruits her two direct downlines:
- Bob (Left Leg)
- Carol (Right Leg)
- Now, Bob and Carol each need to recruit two members to build their own teams:
- Bob recruits David (Left Leg) and Eve (Right Leg).
- Carol recruits Frank (Left Leg) and Grace (Right Leg).
- If Alice’s Left Leg generates $1,000 in sales volume and her Right Leg generates $1,500, Alice earns commissions based on the weaker leg ($1,000). The excess $500 from the right leg is carried over to the next cycle.
Binary Tree Diagram:
Alice / \ Bob Carol / \ / \ David Eve Frank Grace
Step-by-Step Breakdown of the Binary MLM Plan
- Recruiting and Building Teams:
- Alice is the upline and starts by recruiting Bob and Carol.
- Bob and Carol must each recruit two people to start building their own legs.
- Commission Calculation:
- Once both legs have accumulated a certain amount of sales volume (e.g., $1,000), Alice qualifies for a cycle commission.
- Commissions are calculated based on the weaker leg (the leg with lower sales volume).
- Spillover Effect:
- If Alice recruits a third person (let’s call him John), that person will be placed under either Bob or Carol, depending on which leg needs more growth. This helps Bob or Carol’s team grow, creating a “spillover” effect.
- The spillover is a significant motivator, as members benefit from their upline’s efforts.
Key Advantages of the Binary Plan
- Fast Team Growth: Encourages rapid team-building due to the simplicity of having only two legs.
- Spillover Support: Even if a member is struggling to recruit, they may benefit from their sponsor’s recruits being placed in their downline.
- Balanced Income Potential: The plan incentivizes members to balance their two legs, ensuring stable growth and earnings.
Example Calculation of Earnings
- Assume each member generates a sales volume of $500 per month.
- Alice’s Left Leg (Bob) total sales volume: $500 (David) + $500 (Eve) = $1,000.
- Alice’s Right Leg (Carol) total sales volume: $500 (Frank) + $500 (Grace) = $1,000.
- Cycle bonus: If the company pays a 10% commission on matched volume, Alice earns 10% of $1,000 = $100.
If Alice’s right leg generates an additional $500 (e.g., Carol recruits another member), that extra volume will carry over to the next month, giving Alice a head start on her next cycle.
Binary MLM Plan Recap:
- Simple and easy-to-understand structure.
- Encourages teamwork and collective growth.
- Perfect for companies and distributors looking to achieve rapid scaling with a balanced approach.